Why You Should Film Your Event

Filming an event isn’t just about documenting what happened; it’s about expanding your audience and capturing moments that can be used to drive future success for your brand. If you weren’t sure if you should film your next event, here’s some reasons why you should.

Visual content has an unparalleled ability to captivate audiences and evoke emotion. When you film your event, you’re not just recording moments; you’re creating a visual narrative that can excite and inspire your audience. Whether it’s the energy of a live performance, the buzz of networking sessions, or the inspiration of keynote speeches, video can transport viewers into the heart of the action.

Capturing the atmosphere of your event on film preserves the experience for attendees and allows those who couldn’t make it to feel like they were there. By showcasing the vibrancy and excitement of the occasion, you can generate anticipation for future events and solidify your brand’s reputation.

One of the most significant advantages of video content is its shareability and social media platforms provide a powerful stage for spreading your message. By sharing exciting event footage on platforms like Facebook, Instagram, and YouTube, you can amplify your reach and attract new followers and customers.

Video content is also much more engaging than text or images alone. By showcasing the highlights of your event in a visually compelling way, you can capture the attention of potential attendees for future events and provide an insight into your brand that copy just can’t convey.

While filming your event gives you a tonne of content to use for marketing future events, livestreaming allows you to expand your audience beyond the venue’s capacity. By broadcasting your event live online, you can extend the reach of your audience beyond those who can attend in person, opening up new opportunities for generating revenue and increasing your brand exposure.

Virtual ticket sales for livestreamed events provide a lucrative revenue stream and allow remote participants to experience the event in real-time. The ability to monetise event footage after the fact through pay-per-view or subscription models offers a sustainable source of income long after the event has ended.

One of the biggest advantages of filming your event is the huge amount of video content you can get for future marketing and promotional materials. Usually, creating video footage for your brand requires creating a great script, hiring locations, props and actors, as well as booking time out to shoot. With a live event, you will already have all the story being acted out in front of you, you just need to hire a videographer to capture it. 

By compiling highlights reels, testimonial videos, and behind-the-scenes footage, you can showcase the success of past events and encourage prospective attendees to join future ones.

Testimonials and reviews are important trust markers for potential customers, and event filming gives the opportunity to capture authentic attendee testimonials.Nothing is more persuasive than hearing directly from satisfied customers and event attendees.

By filming on-site interviews and gathering spontaneous testimonials, you can provide social proof of the value and impact of your event. These testimonials can then be incorporated into your marketing efforts, as powerful endorsements that build trust and credibility with your audience.

The benefits of filming your event are undeniable. From building excitement and generating revenue to creating compelling marketing material and capturing attendee testimonials, video offers so many opportunities to enhance your brand and drive success. Neglecting to film your event, on the other hand, could be a huge missed opportunity.
To make sure you get the most out of filming your event, partner with a professional videographer, like us here at Sharp Films. We have a wealth of experience filming events and creating showstopping videos that ensure the impact of your event extends far beyond the confines of the venue. To learn more, give us a shout!