News

If you've ever watched a documentary, a news segment, or even a well-edited YouTube video, you've experienced the impact of B-roll footage, even if you didn’t know it. But what exactly is B-roll, and how… Read More

You may have heard of a sitemap before - a list of a website’s pages that helps search engines crawl and index that site’s content, but did you know that these sitemaps don’t extend to… Read More

Filming an event isn't just about documenting what happened; it's about expanding your audience and capturing moments that can be used to drive future success for your brand. If you weren’t sure if you should… Read More

Good customer support is essential for businesses looking to thrive in today's competitive landscape. One innovative approach gaining traction is the use of video content to troubleshoot, demonstrate the correct use of products and answer… Read More

The importance of video for brand awareness cannot be overstated. Visual content has a unique ability to capture attention and convey complex messages quickly. Video leverages both visual and auditory senses, creating a richer and… Read More

Modern attention spans are fleeting, particularly online, and visual content such as videos is the best way to stand out from the crowd on social media, as well as keeping people invested in your website.  From… Read More

Explainer videos have become a cornerstone of modern video marketing strategies. They are short, informative, and visually appealing, making them an excellent tool for promoting products or services. Here, we’re looking at the art of… Read More

Drone videography, often referred to as aerial videography, is the art of capturing high-quality video footage and images from unmanned aerial vehicles, commonly known as drones.  These sophisticated flying machines equipped with cameras have opened up… Read More

Harnessing the power of video content is paramount for brands in today's digital age. But with numerous platforms, each with its own specifications and audience expectations, it's crucial to tailor your videos accordingly. Below, you'll… Read More

8K resolution represents the next evolution in display technology, surpassing the previous standard of 4K. Here, we will explore what 8K resolution is, and its impact on and place in the future of the industry. Understanding… Read More