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Onboarding helps to integrate new employees into a business, preparing them for their roles while also setting the tone of the brand. However, traditional onboarding methods, such as lengthy presentations, dry manuals, or overly complex… Read More

Technology plays a huge part in the way we communicate and collaborate, and asynchronous video is a powerful tool to do so in the workplace. But what exactly is asynchronous video, and how does it… Read More

One of the most potent tools in a filmmaker's arsenal is colour. Far beyond just aesthetics, colour has the profound ability to influence emotions, convey meaning, and enhance storytelling.  This concept is known as colour psychology,… Read More

If you've ever watched a documentary, a news segment, or even a well-edited YouTube video, you've experienced the impact of B-roll footage, even if you didn’t know it. But what exactly is B-roll, and how… Read More

You may have heard of a sitemap before - a list of a website’s pages that helps search engines crawl and index that site’s content, but did you know that these sitemaps don’t extend to… Read More

Filming an event isn't just about documenting what happened; it's about expanding your audience and capturing moments that can be used to drive future success for your brand. If you weren’t sure if you should… Read More

Good customer support is essential for businesses looking to thrive in today's competitive landscape. One innovative approach gaining traction is the use of video content to troubleshoot, demonstrate the correct use of products and answer… Read More

The importance of video for brand awareness cannot be overstated. Visual content has a unique ability to capture attention and convey complex messages quickly. Video leverages both visual and auditory senses, creating a richer and… Read More

Modern attention spans are fleeting, particularly online, and visual content such as videos is the best way to stand out from the crowd on social media, as well as keeping people invested in your website.  From… Read More

Explainer videos have become a cornerstone of modern video marketing strategies. They are short, informative, and visually appealing, making them an excellent tool for promoting products or services. Here, we’re looking at the art of… Read More